Where is the Softness is a series that explores the things that make life a little more… soft. Through the lens of our models—Rebecca Louisy, Cairo, Georgia Rose, and Tinuke—it explores the themes of belonging, comfort, and collective experience. From the mythic image of Hercules carrying a pillar to the whimsical notion of a little cloud, their insights have inspired the art direction of this series.

Kareem Abdul brings to life an editorial focusing on modern elegance, combining contrast and texture through the use of soft draping and sharp tailoring to create a clean and timeless look with a fresh edge. Bold but natural and polished, each image tells its own unique story.