Where is the Softness is a series that explores the things that make life a little more… soft. Through the lens of our models—Rebecca Louisy, Cairo, Georgia Rose, and Tinuke—it explores the themes of belonging, comfort, and collective experience. From the mythic image of Hercules carrying a pillar to the whimsical notion of a little cloud, their insights have inspired the art direction of this series.

Kareem Abdul brings to life an editorial focusing on modern elegance, combining contrast and texture through the use of soft draping and sharp tailoring to create a clean and timeless look with a fresh edge. Bold but natural and polished, each image tells its own unique story.

In this editorial, photographer Leonie McQuillan explores the nostalgic presence of love, symbolised through the cutting of fresh fruit in South Asian communities.

In this photostory we share a snippet of the story of Fatima, an aspiring Woman’s football player and refugee who has continued to pursue her dream of playing in the nationals after escaping the Taliban in her home country of Afghanistan and resettling in Italy.

MCQ's debut collection, Genesis II, emphasises accreditation and collaboration with a new platform led by emergent global creatives, and fuelled by creativity and a ‘test and thrive, test and learn’ mindset.

Styled by Kai Cornwall, this editorial is based around a nostalgic love story visualised through a modern lens. With a focus on female energy, the shoot portrays a black man and woman outside the boundaries of gender roles.