Jordan Luca AW19 The Mind Of A Man Is His Vice
A collection that speaks to the sordid nature of human fixations and its seedy impact on ready to wear designs
Review by Princess Ashilokun
Photography by Hark1karan
Jordan Bowen and Luca Marchetto’s eponymously named brand, Jordanluca, aims to constantly challenge and resist the norms of conventional contemporary menswear. On an information sheet handed explaining the process behind Jordanluca’s presentation, it states that they aimed to explore “the mind of a man compelled by vice and presents the conflict of predatory obsession through a muted and studied third collection”.
Jordanluca sets a balance in tone through the use of the turbulent and dishevelled setting of a male adult bedroom, wherein mattresses are pressed upright against the wall, surrounded by scattered white bras and briefs, the visual is daringly completed with discarded tissues which playfully still drip the fluids discharged in the aftermath of a sexual encounter. Certainly bolder in terms of concept choice, Jordanluca disturbs the vice most closely associated with the predatory nature of toxic masculinity with a bold sartorial flair.
